Wrapped elevator doors and car interior. When the doors shut, it looks
like the Viperfish is advancing on the shrimp. When they open, it looks
like the shrimp is escaping with its decoy luminescent ink.
Pole banner and wrapped pole. The sidewalk light is integrated into the image of the angler fish as its lure.
Small hatchet fish ad. This being one of the creepiest images you'll ever see, the idea behind its use was to place it in places where the viewer is momentarily trapped and has no choice but to stare into the bulging soulless eyes of the hatchet fish.
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